Media watched science...

..Now science watch media. Now the media have been reporting on scientists for... well, centuries. Even since the dawn of easy intercontinental communication we've had newspapers reporting on various parts of science, our man Einstein being a classic example (a good read just for old reporting style). We've had the early days of the nuclear age, the wonder of the Apollo missions, the swing into the 80s pop science led by Carl Sagan and the good Mr. Feynman. Even recently we've had Auntie churning out science programmes like a baby on crack. Wonders of the Solar System, The Infinite Monkey Cage and a dozen others.


But now, it appear scientists are wanting to get in on the action. Blogs are one of the front lines, the Guardian Science blogs being a prime example. Not to mention the sheer number of labs now running twitter feeds (CERN, Fermilab, ESRF, fuck dude the IoP subgroups are running individual feeds nowadays). Now we have groups of enthusiasts and scientists collaborating to make full blown documentaries. And in a somewhat strange recursive phenomenon, CERN have started showing documentaries made about CERN to the folks working at CERN.


But it gets better, because now the scientists know that they have an audience. And they might be trying to use it. Pervasive media ahoy. May it continue like continuing thing.